Case studies

Margin uplift through pricing intelligence

Challenge: 

Fragmented pricing processes and slow competitor tracking were eroding margins and delaying decision-making

Solution: 

  • Partnered with external vendor to streamline their webscraping tool
  • Developed Tableau dashboard for pricing insights
  • Optimized category & channel mix
  • Streamlined pricing governance

Impact: 

✅ Gross margin uplift

✅ Reduction in manual research time

✅ Faster, smarter pricing decisions across 8 markets

Brochure optimisation & commercial storytelling

Challenge: 

The brochure, central to sales and brand storytelling, was inconsistent across markets and lacked strategic oversight, limiting engagement and conversion

Solution: 

  • Redefined brochure strategy and governance
  • Built Cobra-based performance dashboard
  • Applied pricing guardrails and design principles
  • Aligned 60+ markets through targeted workshops

Impact: 

✅ Increase in brand perception

✅ Growth in brochure units per Representative

✅ Improved customer acquisition and campaign consistency

Bestsellers enablement program

Challenge: 

High-performing SKUs lacked visibility and consistent execution across campaigns, limiting growth potential

Solution: 

  • Designed enablement program with coaching, playbooks and KPIs
  • Aligned global teams on execution and campaign planning
  • Built tracking system for bestseller performance
  • Embedded success metrics into campaign dashboards for ongoing visibility

Impact: 

✅ Growth of the category contribution

✅ Improved campaign consistency

✅ Stronger cross-functional collaboration

Bundles & gifting category development

Challenge: 

Seasonal gifting lacked strategic planning, category ownership and data tools, leading to underperformance and missed growth opportunities

Solution: 

  • Developed a new category from concept to execution
  • Built playbooks and launched training to drive adoption
  • Consulted on data-driven innovations
  • Embedded gifting strategy into broader commercial planning cycles and tracking tools

Impact: 

✅ Uplift in global contribution

✅ Enhanced seasonal planning and execution

✅ Data-backed gifting strategy adopted across markets